The Influence of Color in Graphic Design to Increase the Effectiveness of Health Product Advertising on Social Media

Abstract

Color plays a crucial role in graphic design, especially in attracting audience attention on social media. This study aims to analyze the influence of certain colors on the level of audience engagement in health product advertisements. By collecting data from experiments involving a sample of social media users, this study identifies colors that are effective in increasing user interaction and visual appeal. The results indicate that certain colors can increase the effectiveness of visual communication in health product advertisements.