Typographic Expression in Digital Media Bridging Readability and Emotion in Multilingual Designs

Abstract

In the rapidly evolving realm of digital communication, typography serves not only as a medium for conveying information but also as an expressive tool that bridges readability and emotional resonance. This study explores typographic expression in multilingual digital media, aiming to identify design strategies that enhance both legibility and affective impact across linguistic contexts. Employing a qualitative approach, the research analyzes case studies of contemporary digital platforms and conducts user testing with participants from diverse language backgrounds. The findings reveal that typeface selection, spacing, and typographic hierarchy significantly influence users' emotional perception and reading efficiency. Furthermore, the interplay between script-specific features and universal design principles emerges as a key factor in achieving balanced communication. The study concludes by proposing a framework for typographic design that harmonizes aesthetic sensibility with functional clarity, particularly in multilingual digital environments. These insights are intended to inform designers, developers, and researchers aiming to craft emotionally engaging yet readable digital interfaces for global audiences.