Eksplorasi Warisan Budaya dalam Desain Komunikasi Visual: Studi Kasus Motif Batik pada Media Digital

Abstract

Visual communication design plays an important role in preserving and introducing cultural heritage to the younger generation. This study explores the use of batik motifs in digital media as a form of preserving Indonesian culture. Using design analysis methods and interviews with creative industry players, this study found that batik motifs have great potential to be developed in digital media. The use of this motif in mobile applications and social media platforms can increase cultural awareness and attract the interest of the younger generation. The results of this study can be used as a reference for designers in integrating local cultural elements into modern visual communication design.